Press & Resources
Knowledge is power.
Focus Digital Displays and Spectacular Media Donate LED Displays for Austin’s Trail of Lights
This year marks the 50th anniversary of one of Austin’s most renowned holiday traditions, Trail of Lights. Every year, many sponsors get involved to help keep this tradition alive. With the success of last year’s participation, Focus Digital Displays were approached again to assist with the Trail’s LED display needs. This year, they partnered with Spectacular Media to donate two LED displays for event promotion and to sponsor the 26th stop on the Trail, the World of Seuss exhibit. Last year, The Trail of Lights approached Focus Digital Displays to help program a dated LED display that had not been...
Focus Digital Displays Embraces Christmas Spirit, Delivers Free LED Sign for Charity Event
The spirit of Christmas is alive and well this season in central Texas with religious organizations across the state spreading the good word and raising proceeds for those in need. One such event was recently held at the Good Shepherd Lutheran Church in Cedar Park Texas with their annual Follow the Star production that raises food and cash donations for the Hill Country Community Ministries (HCCM). The church approached Focus Digital Displays for help promoting the event, and they responded with a full color mobile digital display which proved more useful than expected when freezing temperatures moved into the area....
Focus Digital Displays Helps a Small Community Communicate with an LED Message Sign
Anderson Mill is a community of approximately 11,000 residents. Their mission is to provide quality, safe and accessible recreation programs, facilities and parks that meet the leisure service needs of the community. One way to accomplish this goal was the acquisition of a new LED message sign that could be easily updated with all the upcoming events and news. After years of struggling to justify the investment into a new LED display, Mark Maxwell, District Manager, was able to quantify the amount of money invested in the bi-weekly changing of messages on the existing manual signage. This amount, $6,000.00 a...
LED Signs Light Up Times Square
Millions of people travel to New York City every year to shop, to see Broadway shows, to eat NY pizza and to explore the famous sites like Times Square. With 39 million touring Times Square annually, it is the world’s most visited tourist attraction, according to Travel + Leisure magazine’s October 2011 issue. Times Square is known worldwide for its hundreds of bright, beautiful LED digital displays above the walkways and on every corner that dazzle tourists. But digital displays weren’t always lighting up Times Square. History of Times Square’s LED Signs Times Square was named after The New York...
How to Make Your Sign Shine
If you live in a city and walk or drive down the street, signs span the skyline as far as you can see—all advertising what companies believe is the next best thing. It can be difficult to make your sign stand out from the rest, which is why you need an effective LED digital display from Focus Digital Displays. A 10-year-long survey of businesses that installed new signs saw that 45% of new customers said they came to the business for the first time because of the sign. Here are 4 tips on how to make your Focus Digital Displays...
3 Tips to Simplify a LED Sign’s Message
It is easy to fill up a LED sign with text and graphics because digital displays provide so much freedom and flexibility. Since it is not hard to go overboard, you must be very conscious about what goes on the sign to use it to its full potential and keep your customers’ attention. Here are 3 tips for how to apply less is more to your LED digital display: 1. Know Your Audience Before writing the message, think of specifically who you are writing to: moms, dads, retirees, working professionals, students, etc. This streamlines your message so instead of writing...
Do You Know Where Signs Started?
Even the ancient Egyptians and Romans used signs for advertising, but definitely not LED signs. In Rome they were made from stone or terracotta. They used unique symbols to display their businesses to attract customers: a bush sign meant a tavern; three balls meant pawnbrokers; the cross attracted Christians, and the sun and moon attracted pagans. In Pompeii a wall painting was preserved that shows a baker distributing bread to portray the shop’s products. Even outside of the temples were signs that stated, “Sacrificial Bread Sold Here”. After the Dark Ages, trade increased and so did advertising displays. Merchants would...
4 Reasons LED Signs are Better than Billboards
Billboards—we all see them while driving on the interstate or around town. Some of them catch our attention, but when we see the same billboard message every day, its magic slowly dwindles. But if instead you chose a LED digital display, you never have to worry about your vivid, ever-changing digital display losing its effectiveness. Here are 4 reasons why you should choose a LED sign over a billboard every time: 1. Non-Static Images: Digital displays change every second, minute, hour or day if you want them to compared to billboards, on which you display one stationary message or image...
The Secret to Comparing LED Sign Prices
If you want to buy a LED sign, you may be looking at the different styles and prices and wondering why there is a price range for each sign and what makes one cost more than another. To understand digital display prices, first it is important to know what goes into a LED sign. Behind the Screen of a Digital Display Pixels: A pixel is a light point or a LED. It is the tiniest unit of a picture that can be controlled. The pixels in a LED display are fixed in rows by columns in a two-dimensional grid called...
World’s Largest LED Signs
During the 2008 Olympics in Bejing, China, visitors from around the globe were amazed by one of the world’s largest color LED displays. The GreenPix Zero Energy Media Wall is comprised of 2,292 color (RGB) LED light points and can be compared to a 24,000 sq. ft. monitor. This LED screen is solar-powered and uses the energy it gathers during the day to light up the screen at night. The LED display is Bejing’s first venue focused on digital media art with videos and live performances of artists from China,Europe and the US. Las Vegas is a city full of...
