Press & Resources
Knowledge is power.
Digital Display Myths Debunked
Many people have misconceptions about LED signs, so we chose to expose some beliefs about digital displays. Take a look at the statements below and see if you can guess if they are true or false. True or False: LED displays are very expensive. FALSE: LED displays have an initial investment, but in the end save you much more money than if you used other advertising venues. They also use less electricity than standard lights, so they help your utlity bill costs. Also, LED signs last a long time, so you don’t have to worry about replacing them. True or...
4 Reasons Schools Use LED Signs
A school has a tough job when it comes to communicating well with students, parents and the community. One simple way to reduce the stress of ensuring everyone gets announcements is through a digital marquee sign. Below are four reasons why schools should choose electronic school signs for successful communication: 1. Parents Stay Connected When teachers ask students to tell their parents about upcoming events, or send papers home announcing them, students often forget, and the papers get lost. A LED display is a simple way for parents to get up-to-date information while they are dropping their children off at...
3 Tips on How LED Displays Help Churches
Churches have a diverse audience made up of people of all ages and backgrounds, and they must share information in a way that can connect with such a varied group. One of the best ways to do this is through a versatile LED display. Here are three tips of how a LED sign can help your church: 1.Reach out to the community If you want to bond with those in your community that may never usually step foot in your doors, a LED digital display is the perfect method. Many churches have residents call to put their children in Vacation...
5 Ways Retailers Can Advertise with LED Displays
If you are looking for a new, innovative way to advertise your retail business, LED displays are the most economical, and revenue boosting option. But some don’t realize all the potential marketing possibilities in a digital sign and miss out. To make sure you get the most out of your digital display, here are some tips for how to advertise your business with LED displays. 1. Use your imagination: Instead of using your sign only for branding, it is also effective for showing price points, events and promotions. Customers see so many advertisements every day, so make sure yours stands...
LED Signs Unite Communities
Connecting with the community is the main focus of government, churches, businesses, schools and non-profits. One of the best ways to relate with residents is through LED signs. LED digital displays assist towns in their community relations, or churches and schools in promoting events through visual communication. The government always needs to keep its residents up-to-date on essential information. By using an electronic messaging center, residents can be reminded of significant dates, deadlines, community events and resources. Here are some of the many ways LED message centers inform the community: Supply the public with vital government information Connect with voters...
How a LED Sign Pays for Itself
With LED signs you don’t have to worry about expensive production costs or your advertising becoming yesterday’s news—your digital message center is working 24/7 to make your business a landmark in the community. Digital displays are one of the most cost-effective forms of advertising. The Small Business Administration states that businesses often select advertising mediums based on the cost per thousand exposures of their message to the public. No other form of advertising saves you money like digital message centers: Newspapers: average cost is $7.39 per 1000 exposures within a 10-mile radius of the business Television: $6.26 per 1000 exposures...
How to Prevent LED Signs from Turning Your Town into Vegas
Some fear that LED signs will transform their quaint town into a tacky, flashy Vegas, so towns ban them. But as technology has improved, the cost of LED signs has come down, making them more appealing to businesses, schools and churches. Through cooperation with a town’s LED sign guidelines, businesses can make sure LED signs enhance rather than detract from the town’s character. Some communities, instead of prohibiting LED signs, enforce certain LED rules. This helps create a balance between the advertising needs of businesses, and the public’s need to preserve aesthetics and public safety on busy roads. Before putting...
Increase Your Revenue with a LED Sign
In such a competitive marketplace, effective on-premise signs are vital to ensuring that your business draws in more revenue. LED displays are the latest sign technology, cheaper than other forms of advertising and very customizable—which helps you draw more customers in your doors and generate more profits. The U.S. Chamber of Commerce says that those who integrate signs into their overall marketing see “profound increase in revenue”. A survey of 162 small business owners shows that signage is an important tool for driving traffic and sales. Of the business owners in the survey, 64 percent who enhanced their signage said...
Focus Digital’s Top 5 Blog Posts of 2011
This past year was wonderful for us at Focus Digital Displays and we’re looking forward to 2012. Happy New Years to all our readers! Here’s a look back at some of our most popular blog posts of 2011. Enjoy! 5. American Made vs. American Assembled Published: October 19, 2011 Advertising a product as being made in the USA is a point of pride for many businesses but consumers need to understand the difference between American made and American assembled. 4. Advertise Your Hidden Services Published: November 2, 2011 While a traditional, static sign can only advertise one primary service, an...
How Entertainment Businesses Can Benefit From an LED Digital Display
If entertainment is the name of your game, then an LED digital display may be just the thing you need to take that important next step into the world of success. Increased competition, coupled with difficult economic times can make it hard to draw in a sizable crowd. Word-of-mouth and television or billboard advertising may be somewhat productive, but they are both dwarfed in comparison to the power of a well placed LED digital display. Keep your content fresh and interesting, and give your potential audience a reason to look in your direction every day. The same old sign, day...