How a LED Sign Pays for Itself

With LED signs you don’t have to worry about expensive production costs or your advertising becoming yesterday’s news—your digital message center is working 24/7 to make your business a landmark in the community. Digital displays are one of the most cost-effective forms of advertising.

The Small Business Administration states that businesses often select advertising mediums based on the cost per thousand exposures of their message to the public. No other form of advertising saves you money like digital message centers:

  • Newspapers: average cost is $7.39 per 1000 exposures within a 10-mile radius of the business
  • Television: $6.26 per 1000 exposures
  • Radio: $5.47 per 1000 exposures
  • LED message center: less than .45 cents per 1000 exposures

As you can see, LED digital displays are the most economical. For example, if you spend $30,000 on a LED system, and use it for 10 years the daily cost of the message center would be about $8.22. Then add this to the daily cost of electricity, perhaps .60 cents, it would equal a daily expense of $8.82. If you had a daily traffic count of 20,000 vehicles, you would have a cost of less than .45 cents per thousand exposures, counting only drivers.

It is easy to figure out how much you can save through a LED sign. You can get a traffic analysis through the city, county or state department of transportation to determine the number of people who travel past your business daily. The traffic audit bureau cites an average of 1.35 people per car. Once you have the DOT information, multiply that by 1.35 to determine the size of your daily audience, and use the example above to determine your own cost per thousand views.

Advertising can make or break your business—and using a money-saving digital message center will help make your business succeed. If you have any questions about how to obtain a traffic analysis, or determine your cost per thousand views, contact Focus Digital today.