In such a competitive marketplace, effective on-premise signs are vital to ensuring that your business draws in more revenue. LED displays are the latest sign technology, cheaper than other forms of advertising and very customizable—which helps you draw more customers in your doors and generate more profits.
The U.S. Chamber of Commerce says that those who integrate signs into their overall marketing see “profound increase in revenue”. A survey of 162 small business owners shows that signage is an important tool for driving traffic and sales. Of the business owners in the survey, 64 percent who enhanced their signage said it resulted in:
- 12 percent average of increased sales.
- 59 percent increased number of transactions.
- 56 percent increase in profits.
The Small Business Administration states, “Signs are the most effective, yet least expensive form of advertising for the small business.” According to SBA:
- the average business gets up to 50 percent of sales from signage.
- outdoor LED signs increase sales 15-150 percent at 10 percent the cost of other advertising.
The reasons for these numbers are the endless advertising benefits of digital LED signs. They advertise 24 hours a day, and can be modified to connect with the type of traffic that might be driving by your business at any time of day.
LED signs relay the business’ message through a method that connects with this digital society. Motorists often spot the electronic messages quickly because of the changing text and graphics. These message centers even from far away capture potential customers’ attention and cause viewers to want to step inside your business.
If you would like to see an increase in your company’s revenue, give Focus Digital a call today.