A monochrome LED sign installation may be perfectly suited for your business. It’s dynamic, it’s different, and it will attract the eyes of passing consumers. The trick, however, is to find that perfect ratio of function and flare. After all, the flashiest sign in the world doesn’t mean a thing if it doesn’t serve its purpose. So, with that said, here are 3 important things to keep in mind when utilizing your new monochrome LED sign display.
1) Keep the Content Fresh
A major advantage of the LED sign is, of course, its ability to deliver dynamic content. Traditional billboard content is static, whereas with an LED sign it can be updated regularly. Using this function is essential to maintaining a fresh company image. Keep your customers and potential customers informed with pertinent messages tailored to a variety of factors including but not limited to; the time of year, special promotions, or local events. Keep these messages rotating throughout the day and night, and your business should experience an increase in brand awareness.
2) Don’t Go Overboard with Animations
Aside from rotating messages, a monochrome LED sign can also display simple animations. This can be fantastically eye-catching, however should be used in moderation. Overpowering your message with unnecessary animations may be detrimental. Instead, only use animations that enhance your message. Draw them in with movement, but engage them with your text.
3) Keep Your Customer In Mind
Moving text and attractive animations are great, but business owners need to consider the “audience factor” before finalizing any message scheme. How will they view your content? Where will they be, when they view your content? If the audience will be on a slow moving country road, perhaps slower transitions and more intricate animations will be appropriate. If, instead, they are zooming by on a busy highway, then quick (but not too quick) transitions with simple text might be necessary to get your point across.
Keep these in mind when setting up your monochrome LED sign installation, and you will be well on your way to maximizing its effectiveness.
