If you are looking for a new, innovative way to advertise your retail business, LED displays are the most economical, and revenue boosting option. But some don’t realize all the potential marketing possibilities in a digital sign and miss out.
To make sure you get the most out of your digital display, here are some tips for how to advertise your business with LED displays.
1. Use your imagination: Instead of using your sign only for branding, it is also effective for showing price points, events and promotions. Customers see so many advertisements every day, so make sure yours stands out from the rest, which is easy to do with a LED sign.
2. Incorporate dayparting: Your digital sign is so flexible you can adjust the message to whichever target audience is passing by at that time of day. Whether moms taking their children to school, young people on their way to college, or elderly couples out for an early dinner, determine who your target group is, so you can make sure your sign connects with them right on time.
3. Stay simple: If people are driving by, they don’t have time to read a long-winded sign. Make sure your copy is not wordy, but instead is straightforward and to the point. It should be legible and bold, so it will immediately attract the attention of those who read it.
4. Dynamic content: Make sure your content changes frequently, so your customers always want to read your sign to see what’s new. You can also engage the reader by using animations, or video that will catch their eyes and connect.
5.Ask Focus Digital Displays: We are here to support you from choosing your digital display, to installing it, to maintaining it throughout its lifetime. If you are ever unsure about how to make the most of your LED displays, feel free to contact us for advice. We always stay-up-to-date with new advertising trends in the digital display industry and can give you some fresh ideas.
Contact us today to learn more about marketing your business with LED displays.