Press & Resources
Knowledge is power.
How Auto Dealers Can Utilize an LED Digital Display
When an individual walks onto an automotive dealership, there is little uncertainly what they are there to do. Sure some may be further along in the process than others, but ultimately everyone’s goal is to buy a new car. With a consistent stream of these potential customers coming on to the lot every day, business would be easy. They’re already there to buy a car after all; so much of the persuasive sales work is already done. The problem, of course, is that there isn’t a mile-long line of customers flowing in through the front door. Instead, car dealerships need...
How a Church Can Benefit From an LED Display
When you think of digital LED signs, what’s the first thing that comes to mind? Car dealerships? Bowling Alleys? Restaurants? Many of these businesses have discovered the benefit of using an LED sign to advertise their products and services, but LED signs can be just as important for churches looking to increase visibility and grow their congregation. One of the most important aspects of any church is building and maintaining a strong congregation and a digital display allows churches to quickly and effectively communicate to both current and future members. On the other hand, traditional signs are difficult to update...
Promoting Offers and Deals with an Led Sign
An LED Digital Display is a fantastic alternative to the traditional coupon. With a paper printed coupon, businesses place power in the hands of the consumer. When they are ready, they will redeem their coupons. Sure, an expiration date can be added, limiting the time when a customer can cash in on a particular promotion, but aside from that there isn’t much a business owner can do. With a programmable LED sign however, businesses can retain some of this power, deciding when and where to provide particular deals. Take the situation detailed below as an example. On a slow Wednesday...
How Retailers Can Benefit From an LED Sign Display
In an already crowded market place, it can be difficult for businesses to stand out from the rest. Signage and advertising seem to be everywhere, boasting unbeatable prices and top notch service. To help your business bound comfortably over this hurdle, you may decide to utilize an LED digital sign display. Or maybe, you’re still considering the purchase. Perhaps your business is still researching the advantages an LED sign can provide. If this is the case, then the information below may just be what you need to get over the proverbial hump. How can a digital sign display benefit a...
How Schools Can Benefit From An LED Sign Display
Imagine a world where information traveled at the speed of well … people. As important information arises, it can only be disseminated as fast as a letter can be sent or as fast as a word travels from mouth to ear. Even with the use of a traditional bulletin board – information can only be updated as fast as someone can walk over and change it. Wouldn’t it be nice if a digital message board existed, that provided news/information/and other important notes to students in an easy to use, visually pleasing display? Well, we wouldn’t be writing this post if...
Top 3 Uses for an LED Sign
What is the purpose of a sign? To inform? To entertain? Signs have numerous purposes, most with more than one depending on the audience. Traditional signs began as bulletins, informing viewers with static information. As technology advanced, newer forms were created allowing for interactivity, editable content and more vibrant displays. Below are three of the most commonly used ways LED and other digital displays are used today. 1) Advertising Still one of the most common uses for signs, no matter the style, advertising is all about getting your message through to consumers. What better way to do that than with...
Messaging Schedule
One of the first rules of advertising is not to overwhelm your audience. Typically it is important to include as much information as possible, without actually including all of the content. In other words, it’s about saying the most with the fewest words. While informative, a lengthy paragraph on features and benefits may be disregarded by potential customers, and counterproductive to its advertising purpose. So, let’s translate this rule of advertising to the LED Digital Display market. Considering the amount and variety of content one can include on a rotating basis with an LED Sign, it may be difficult to...
Viewing Distance As A Factor
In the decision process to purchase a new LED sign, your audience is a factor that cannot be ignored. After all, the purpose of your sign is to address this audience. If they are turned off by or are unable to view its messaging, then the whole process will have been for nothing. To that point, it is vital to consider viewing distance as an important factor in the selection and placement of any new LED display. Consider the two following scenes. First, a slow moving country road with few businesses and little traffic. Second, a fast moving stretch of...
Advertise Your Hidden Services
Any sign, LED or otherwise, can be a great way to let the world know who you are. With traditional sign installations though, you have limited room. You need to get your point across in a singular, static message. With LED sign installations on the other hand, you can do so much more. So, when deciding on your message scheme, you should consider the possibilities LED signs can deliver. One of the most obvious limitations with static signs is space. While an excellent team of writers and designers can develop a fantastic, eye catching sign, at the end of the...
Top 3 Tips for Monochrome LED Sign Messaging
A monochrome LED sign installation may be perfectly suited for your business. It’s dynamic, it’s different, and it will attract the eyes of passing consumers. The trick, however, is to find that perfect ratio of function and flare. After all, the flashiest sign in the world doesn’t mean a thing if it doesn’t serve its purpose. So, with that said, here are 3 important things to keep in mind when utilizing your new monochrome LED sign display. 1) Keep the Content Fresh A major advantage of the LED sign is, of course, its ability to deliver dynamic content. Traditional billboard...