{"id":917,"date":"2011-09-28T12:57:15","date_gmt":"2011-09-28T17:57:15","guid":{"rendered":"https:\/\/focusdigitaldisplays.com\/newsite\/?p=917"},"modified":"2022-11-04T23:08:34","modified_gmt":"2022-11-04T23:08:34","slug":"message","status":"publish","type":"post","link":"https:\/\/focusdigitaldisplays.com\/newsite\/2011\/09\/28\/message\/","title":{"rendered":"What’s In A Message?"},"content":{"rendered":"

Advertising and marketing are tricky businesses.\u00a0 Specifically in terms of creating an appropriate message, the decisions that go into a well crafted piece of text are practically endless.\u00a0 Who is my audience?\u00a0 What do they like?\u00a0 Who might be offended by this?\u00a0 Who might we be alienating?\u00a0 What is the purpose of this message in the first place?<\/p>\n

Ultimately, the best message is one that delivers on what it was designed to do.\u00a0 Whether it is designed to increase sales or spark interest in the community, a well tailored message has the potential of being the best piece of marketing any organization can utilize.<\/p>\n

The question of course, is; what goes into an effective message?<\/p>\n

As alluded to previously, the answer to this question is rooted in a number of different questions.\u00a0 Based on the direction, purpose, and design of a marketing campaign an effective message can take many forms.\u00a0 Still, there are a few pieces of information that can generally be considered universal.<\/p>\n

1)\u00a0\u00a0\u00a0\u00a0\u00a0 Brevity<\/strong><\/p>\n

Studies have shown that the more a consumer has to read of a message, the higher the likelihood that he\/she will lose interest and move on.\u00a0 As interesting as it may be, the longer a message is the greater the risk will be for dismissal.\u00a0 The ideal message will provide as much information as is necessary, but not everything.\u00a0 Leave the consumer hanging just a little, in hopes that he\/she will be intrigued enough to engage further.<\/p>\n

2)\u00a0\u00a0\u00a0\u00a0\u00a0 Bigger is not necessarily better<\/strong><\/p>\n

Though many signs<\/a>\u00a0in this world would have you believe that the more exclamations points and uppercase lettering you have the better, that is not necessarily the case.\u00a0 Consumers are becoming smarter, and as a result are less likely to fall victim to this type of marketing.\u00a0 Ironically, the purpose of these tactics is to stand out from the crowd, yet when every business does it \u2013 who is really standing out?\u00a0 Try a calmer, more straight forward approach and you may experience a better result.<\/p>\n

3)\u00a0\u00a0\u00a0\u00a0\u00a0 Audience<\/strong><\/p>\n

One of the first lessons in Advertising 101 is that you can\u2019t make everyone happy.\u00a0 There will never exist a message that is completely accepted by all viewers, all the time.\u00a0 As a marketer or business owner, is it your job to find the best message for the largest or most important audience(s).\u00a0 Dropping a particular sub-set of your audience may be a regrettable loss, but still in the best interest for business.\u00a0 Consider your options before placing any publicly displayed message to make sure that it portrays what you want it to, to the people you want.\u00a0 Additionally, consider what it will mean to others, and if there are any potentially dangerous side effects.<\/p>\n","protected":false},"excerpt":{"rendered":"

Advertising and marketing are tricky businesses.\u00a0 Specifically in terms of creating an appropriate message, the decisions that go into a well crafted piece of text are practically endless.\u00a0 Who is my audience?\u00a0 What do they like?\u00a0 Who might be offended by this?\u00a0 Who might we be alienating?\u00a0 What is the purpose of this message in the first place? Ultimately, the best message is one that delivers on what it was designed to do.\u00a0 Whether it is designed to increase sales or spark interest in the community, a well tailored message has the potential of being the best piece of marketing any organization can utilize. The question of course, is; what goes into an effective message? As alluded to previously, the answer to this question is rooted in a number of different questions.\u00a0 Based on the direction, purpose, and design of a marketing campaign an effective message can take many forms.\u00a0 Still, there are a few pieces of information that can generally be considered universal. 1)\u00a0\u00a0\u00a0\u00a0\u00a0 Brevity Studies have shown that the more a consumer has to read of a message, the higher the likelihood that he\/she will lose interest and move on.\u00a0 As interesting as it may be, the longer a message is the greater the risk will be for dismissal.\u00a0 The ideal message will provide as much information as is necessary, but not everything.\u00a0 Leave the consumer hanging just a little, in hopes that he\/she will be intrigued enough to engage further. 2)\u00a0\u00a0\u00a0\u00a0\u00a0 Bigger is not necessarily better Though […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-917","post","type-post","status-publish","format-standard","hentry","category-general"],"yoast_head":"\nWhat's In A Message? - Focus 2023<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What's In A Message? - Focus 2023\" \/>\n<meta property=\"og:description\" content=\"Advertising and marketing are tricky businesses.\u00a0 Specifically in terms of creating an appropriate message, the decisions that go into a well crafted piece of text are practically endless.\u00a0 Who is my audience?\u00a0 What do they like?\u00a0 Who might be offended by this?\u00a0 Who might we be alienating?\u00a0 What is the purpose of this message in the first place? Ultimately, the best message is one that delivers on what it was designed to do.\u00a0 Whether it is designed to increase sales or spark interest in the community, a well tailored message has the potential of being the best piece of marketing any organization can utilize. The question of course, is; what goes into an effective message? As alluded to previously, the answer to this question is rooted in a number of different questions.\u00a0 Based on the direction, purpose, and design of a marketing campaign an effective message can take many forms.\u00a0 Still, there are a few pieces of information that can generally be considered universal. 1)\u00a0\u00a0\u00a0\u00a0\u00a0 Brevity Studies have shown that the more a consumer has to read of a message, the higher the likelihood that he\/she will lose interest and move on.\u00a0 As interesting as it may be, the longer a message is the greater the risk will be for dismissal.\u00a0 The ideal message will provide as much information as is necessary, but not everything.\u00a0 Leave the consumer hanging just a little, in hopes that he\/she will be intrigued enough to engage further. 2)\u00a0\u00a0\u00a0\u00a0\u00a0 Bigger is not necessarily better Though […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/focusdigitaldisplays.com\/newsite\/2011\/09\/28\/message\/\" \/>\n<meta property=\"og:site_name\" content=\"Focus 2023\" \/>\n<meta property=\"article:published_time\" content=\"2011-09-28T17:57:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-04T23:08:34+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/focusdigitaldisplays.com\\\/newsite\\\/2011\\\/09\\\/28\\\/message\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/focusdigitaldisplays.com\\\/newsite\\\/2011\\\/09\\\/28\\\/message\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"What’s In A Message?\",\"datePublished\":\"2011-09-28T17:57:15+00:00\",\"dateModified\":\"2022-11-04T23:08:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/focusdigitaldisplays.com\\\/newsite\\\/2011\\\/09\\\/28\\\/message\\\/\"},\"wordCount\":456,\"commentCount\":0,\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/focusdigitaldisplays.com\\\/newsite\\\/2011\\\/09\\\/28\\\/message\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/focusdigitaldisplays.com\\\/newsite\\\/2011\\\/09\\\/28\\\/message\\\/\",\"url\":\"https:\\\/\\\/focusdigitaldisplays.com\\\/newsite\\\/2011\\\/09\\\/28\\\/message\\\/\",\"name\":\"What's In A Message? 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