{"version":"1.0","provider_name":"Focus 2023","provider_url":"https:\/\/focusdigitaldisplays.com\/newsite","author_name":"Focus 2023","author_url":"https:\/\/focusdigitaldisplays.com\/newsite","title":"3 Tips to Simplify a LED Sign\u2019s Message - Focus 2023","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"r5nYEwh7OJ\"><a href=\"https:\/\/focusdigitaldisplays.com\/newsite\/2012\/04\/18\/3-tips-simplify-led-signs-message\/\">3 Tips to Simplify a LED Sign\u2019s Message<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/focusdigitaldisplays.com\/newsite\/2012\/04\/18\/3-tips-simplify-led-signs-message\/embed\/#?secret=r5nYEwh7OJ\" width=\"600\" height=\"338\" title=\"&#8220;3 Tips to Simplify a LED Sign\u2019s Message&#8221; &#8212; Focus 2023\" data-secret=\"r5nYEwh7OJ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/focusdigitaldisplays.com\/newsite\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"It is easy to fill up a LED sign with text and graphics because digital displays provide so much freedom and flexibility. Since it is not hard to go overboard, you must be very conscious about what goes on the sign to use it to its full potential and keep your customers\u2019 attention. Here are 3 tips for how to apply less is more to your LED digital display: 1. Know Your Audience Before writing the message, think of specifically who you are writing to: moms, dads, retirees, working professionals, students, etc. This streamlines your message so instead of writing to many groups of people at once you are only writing to one. To determine your audience, think about the time of day and who might be passing by and reading your sign the most. If you focus your sign on that demographic, they will feel connected and want to contact you to learn more. 2. Think Twitter Tweets must be 140 characters or less. Even though it is hard to get everything into that short amount of space, it is easy for viewers to quickly digest the information before they start losing interest.\u00a0 When deciding what to put on your sign, try to make it the length of a Twitter post, and you will see how viewers really do stay plugged in. Some even recommend sign advertising to use six words or less. Try it out and see what you come up with. 3. Let your Sign Speak to [&hellip;]"}