{"version":"1.0","provider_name":"Focus 2023","provider_url":"https:\/\/focusdigitaldisplays.com\/newsite","author_name":"Focus 2023","author_url":"https:\/\/focusdigitaldisplays.com\/newsite","title":"Messaging Schedule - Focus 2023","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"aMrrbcsIwP\"><a href=\"https:\/\/focusdigitaldisplays.com\/newsite\/2011\/11\/23\/messaging-schedule\/\">Messaging Schedule<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/focusdigitaldisplays.com\/newsite\/2011\/11\/23\/messaging-schedule\/embed\/#?secret=aMrrbcsIwP\" width=\"600\" height=\"338\" title=\"&#8220;Messaging Schedule&#8221; &#8212; Focus 2023\" data-secret=\"aMrrbcsIwP\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/focusdigitaldisplays.com\/newsite\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"One of the first rules of advertising is not to overwhelm your audience. Typically it is important to include as much information as possible, without actually including all of the content. In other words, it\u2019s about saying the most with the fewest words. While informative, a lengthy paragraph on features and benefits may be disregarded by potential customers, and counterproductive to its advertising purpose. So, let\u2019s translate this rule of advertising to the LED Digital Display market. Considering the amount and variety of content one can include on a rotating basis with an LED Sign, it may be difficult to decide what should be included and in what order. Remember, too much and you lose audience interest \u2013 too little and you don\u2019t gain any interest at all. Here are our thoughts on the matter: 1) Time and Temp If you can create a sign that people instinctively look to for the time and temperature, you will increase the opportunity that other messages receive views as well. Try including a simple message with the local time and temperature in an attempt to increase overall attraction. 2) Marketing Message I With the general information out of the way, it\u2019s time to jump into marketing. Include a brief marketing message here, making sure to highlight the business name and primary service(s). 3) Marketing Message II Use this message as complimentary text to the first marketing message. Include the name of the business again, but this time dive a little deeper into the [&hellip;]"}