1.0Focus 2023https://focusdigitaldisplays.com/newsiteFocus 2023https://focusdigitaldisplays.com/newsiterich600338<blockquote class="wp-embedded-content" data-secret="Lhp5TNGnA5"><a href="https://focusdigitaldisplays.com/newsite/2011/09/28/message/">What’s In A Message?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://focusdigitaldisplays.com/newsite/2011/09/28/message/embed/#?secret=Lhp5TNGnA5" width="600" height="338" title="“What’s In A Message?” — Focus 2023" data-secret="Lhp5TNGnA5" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://focusdigitaldisplays.com/newsite/wp-includes/js/wp-embed.min.js /* ]]> */ </script> Advertising and marketing are tricky businesses.  Specifically in terms of creating an appropriate message, the decisions that go into a well crafted piece of text are practically endless.  Who is my audience?  What do they like?  Who might be offended by this?  Who might we be alienating?  What is the purpose of this message in the first place? Ultimately, the best message is one that delivers on what it was designed to do.  Whether it is designed to increase sales or spark interest in the community, a well tailored message has the potential of being the best piece of marketing any organization can utilize. The question of course, is; what goes into an effective message? As alluded to previously, the answer to this question is rooted in a number of different questions.  Based on the direction, purpose, and design of a marketing campaign an effective message can take many forms.  Still, there are a few pieces of information that can generally be considered universal. 1)      Brevity Studies have shown that the more a consumer has to read of a message, the higher the likelihood that he/she will lose interest and move on.  As interesting as it may be, the longer a message is the greater the risk will be for dismissal.  The ideal message will provide as much information as is necessary, but not everything.  Leave the consumer hanging just a little, in hopes that he/she will be intrigued enough to engage further. 2)      Bigger is not necessarily better Though […]