When an individual walks onto an automotive dealership, there is little uncertainly what they are there to do. Sure some may be further along in the process than others, but ultimately everyone’s goal is to buy a new car. With a consistent stream of these potential customers coming on to the lot every day, business would be easy. They’re already there to buy a car after all; so much of the persuasive sales work is already done.
The problem, of course, is that there isn’t a mile-long line of customers flowing in through the front door. Instead, car dealerships need to advertise their business to the public in an interesting and eye-catching way.
Which do you think would be more eye-catching: a static billboard boasting a new car model with improved gas mileage, or an animated graphic of a car zooming down the street? Perhaps a better question is, which do you think would be more eye-catching: A static billboard or an animated billboard with the capability to display more than one message over the course of a day?
Obviously, the animated dynamic messaging available with the use of an LED digital display will most often be the best. It will draw the eye, and attract new business. Plus, the content can be easily updated allowing for on-the-fly updates for seasonal or daily promotions.
Focus Digital Displays has a wide variety of options available. Give us a call, and we can help you find the model and style that best fit your automotive business.