Any sign, LED or otherwise, can be a great way to let the world know who you are. With traditional sign installations though, you have limited room. You need to get your point across in a singular, static message. With LED sign installations on the other hand, you can do so much more. So, when deciding on your message scheme, you should consider the possibilities LED signs can deliver.
One of the most obvious limitations with static signs is space. While an excellent team of writers and designers can develop a fantastic, eye catching sign, at the end of the day it is just one message. What about the services you offer that aren’t clearly stated by this sign? Wouldn’t it be nice if there was a way to extend this traditional form to include all of your services, no matter how small?
With an LED sign installation, it is possible. Take a dry cleaning business, for example. Their “bread and butter” is cleaning clothing. People know this, and will come to them with clothes they need cleaned. What this dry cleaning business can also do however, is hem pants or slacks and repair loose buttons. A normal sign installation might focus more on the company’s brand rather than these secondary services.
Hidden services are hard to advertise because, after all, they’re hidden. You don’t want to expend too much energy on them, else risk losing traction with your other more important services. Still, they’re important enough that letting people know about them is advantageous. By integrating these lesser-well-known services into your daily LED messaging scheme, a company can appreciate the best from both worlds.